Fitness & Lifestyle
Glutes Are Having a Moment: How 2024 Turned Butt Day Into the Most Important Day at the Gym
From packed hip thrust stations to viral TikTok challenges racking up hundreds of millions of views, glute training has officially taken over American fitness culture in 2024. We talked to trainers, dug into the data, and hit the gym floor to figure out why everyone suddenly decided the posterior deserves its own dedicated training block — and why the results speak for themselves.